December 21, 2017 – FRN –
In Russia, after all, there is a man who can give a symmetrical answer to the International Olympic Committee (IOC), which banned the Russian team from all elements of national identification. He is Mikhail Kusnirovich, the head of Bosco di Ciliegi, who won the tender to supply clothes to IOC members and staff at the Olympics in Pyeongchang.
The IOC position on Russia led to the fact that the businessman demanded that the Olympic officials not use the company’s logo during the forthcoming competitions. An official letter was sent to Thomas Bach the previous evening, said the head of the press service of Bosco di Ciliegi, Olga Yudkis.
The logo must be concealed, as well as removed “from the direct vision of TV cameras and photo correspondents”. “We will insist that our intellectual property, our brand, is not used by either members or staff of the IOC on our clothes at the Olympics in Pyeongchang,” Kusnirovich is determined. At the same time, he stressed that his company fulfilled all obligations under the contract and supplied the necessary sets of clothes.
Kusnirovich intends to suspend his sponsorship unilaterally “until the accreditation of the Russian Olympic Committee to the IOC is restored.” The contract for Bosco di Ciliegi was signed until the summer Olympics in Tokyo in 2020 and the winter Olympics in Beijing in 2022. The motives of his deed Kusnirovich explained as the desire to maintain national dignity.
In the Olympic Committee of Russia (ROC) Kusnirovich’s act was unconditionally supported. “Only Mikhail Ernestovich or the IOC should evaluate his decisions, but not us. But thank you very much for this.” – said secretary Constantine Vibornov .
It is interesting that in the beginning of 2017 ROC did not renew the contract with Bosco, which Russian athletes wore during six Olympic cycles – since 2002. Sports officials preferred to appoint a new provider – a little-known company Zasport. According to the media, its founder and designer, Anastasia Zadorina, is the daughter of the president of the sports club Dynamo and the head of the FSB’s security service, Mikhail Shekin.
Unlike Bosko, Zasport agreed to sew a “neutral” uniform for Russian athletes without any moral distress.