Translated by Inessa Sinchougova for Fort Russ
18th April, 2016
Online taxi giant UBER has launched a joint initiative with Russia’s Ministry of Internal Affairs.
“Vehicles, drivers of which are registered with Uber, will now be painted with portraits and details of those on the Missing Children registry. The first such vehicles will be seen as early as Monday 25th April 2016.
A child’s disappearance is the most awful disaster for a family. International human rights organizations report that every year over 70,000 boys and girls disappear in Europe and over 1.5 million in the USA. In Russia the situation is very grave as well. Pavel Astakhov, the Ombudsman for Children’s Rights in the Russian President’s Administration, has stated that around 55,000 children go missing in Russia every year. “Most of them are eventually found but ten to twelve thousand remain unaccounted for. What happens to them? Where do they disappear to? Nobody has the answer” – says Astakhov.
In their statement on the initiative, Uber has said – “Today we launch a joint initiative between Uber, the Ministry for Internal Affairs and the Missing Children Search organization. What tended to happen in the past is a search by paper posters, with photographs of bad quality. This approach is not effective; people do not see it, or rather, they don’t want to see that.”
An “aerograph” however, is a high-quality, attention-grabbing photograph, professionally airbrushed onto a vehicle. “Instead of airbrushing tigers, dragons and other emblems commonly put onto cars – we have painted pictures of Katia, Yana, Danil, and other children who have been registered as missing, and their safe arrival home is desperately awaited by their parents. So, whenever you order an Uber, please feel free to take a photo of the car and post to your social media with the hashtag #найтидетей.” (“#findKids”)
All photographs can be found on Facebook under this hashtag.