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    November 18, 2017

    No team, no coverage: Russian TV may not broadcast Olympics 2018

    November 16 , 2017 - Fort Russ News - 
    Ruposters  - translated by Inessa Sinchougova




    Russian TV channels may not broadcast the Winter Olympic Games if the national team is not allowed to participate in them.

    It is generally not profitable for TV channels to broadcast the games without Russian athletes, because viewers simply will not watch the Olympics.

    "The audience primarily watches for athletes of their country, and the absence of the team will dramatically reduce the audience numbers, they explain: there is no economic sense to pay tens of millions of dollars for the rights to play the Games, if we can not earn on advertising, due to low ratings."

    The Olympics could still be broadcast on specific sports channels.

    A reminder that on Nov. 16, the Board of Founders of the World Anti-Doping Agency refused to recognize RUSAD as an appropriate international agency for the regulation of anti-doping practices. Such a decision may lead to the removal of the Russian national team from participation in the 2018 Winter Olympics.

    Chairman of the organizing committee of the Winter Olympic Games in 2018, Lee Hee Boom has however said that he hopes to see the Russian national team at the Games. 

    The 2018 Winter Olympics will be held in South Korean Pyeongchang from 9 to 25 February.


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