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    March 30, 2015

    Kaspersky Lab becomes the leader in anti-virus sales in Europe





    3/30/2015




    Translated from Russian by J.Hawk.



    The Kaspersky Lab (KL) became the leader in sales of information security software in Europe, having overtaken the previous leader Symantec. This was announced by the analytical firm GfK in its report. Kaspersky software especially popular in Germany, although in general protection software does not sell as well as before.



    In January 2015, Europeans spent 25.2 million Euro on antivirus and other security software, or 10% less than in January 2014. KL took first place, with 34% of all sales. The second place took McAfee with 27% and Symantec with 25%. A year ago the situation was different: Symantec had 35% of the market, KL 30%, and McAfee 24%.



    GfK studies retail sales and does not provide statistics on internet sales. KL has especially strong presence in Germany: in the space of one year the company increased its market share from 53% to 60%.



    According to the KL managing director for Europe Aleksandr Moiseyev, there isn’t a single reason why the firm took the top spot. He says that the company raised the quality of its technical support and increased the amount of corporate sales in Europe, which prompted some users to also buy it for their home computers.



    J.Hawk’s Comment: There are two dimensions to this issue. One is that Russia is capable of making software competitive with that of top US firms (note that no EU-based firm is mentioned in that story, incidentally). The second one is that Europeans not only don’t mind buying Russian but actually increasingly prefer it over American software. Is it the fear of US espionage and the “backdoors” which everyone now assumes are part of every commercial US product? The attempt to exploit the Internet as a tool of national power must have been too tempting for the Obama administration not to exploit. The downside is that, of course, since the Internet is part of the global commons, once one party attempts to de-facto privatize it, others will develop their own alternatives, and that’s what we are seeing in this and other stories.
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